What is the difference between Wisor and Logentic?

Wisor.ai (HQ Israel) is specialised in automated freight quoting: read inbound RFQ emails, match rates against carrier rate sheets and return a quote within minutes. Wisor also has email-automation modules. Logentic is broader and covers the full back office: booking-email processing, B/L and CMR extraction, AP automation and customs preparation, with deep NL customs integration (Portbase, AGS, DMS, NCTS).

When do you pick Wisor and when Logentic?

Wisor is the stronger fit if your forwarder's main pain is 'we get 50 RFQs a day and can't quote fast enough'. Wisor's quoting engine and carrier-rate integrations are deeply specialised. Logentic is the better choice if the pain is broader — booking emails, document extraction, customs preparation, AP automation — and you need Dutch customs integration.

Does Wisor have NL customs functionality?

Not as a core focus. Wisor's product line targets pricing, quoting and commercial workflows in ocean and air freight. For customs preparation (T1, MRN, ICS2, HS-code classification) and NL-specific connectors (Portbase, AGS, DMS, NCTS), Logentic is more deeply integrated.

Learn · Comparison · 25 April 2026

Wisor vs Logentic, AI quoting or full back office?

Honest side-by-side comparison of two AI platforms for freight forwarders. Wisor specialises in automated quoting; Logentic covers the broader back office with deep NL customs integration. Where Wisor is stronger, where Logentic is stronger, and how to pick by use case.

In one paragraph

Wisor wins when freight quoting is your biggest pain — turning RFQ emails into structured quotes with carrier rates fast. Logentic wins when the pain is broader: booking-email processing, B/L & CMR extraction, AP automation and customs preparation for Dutch and EU forwarders. The two products can sit side by side in larger shops.

What are Wisor and Logentic exactly?

Wisor.ai (HQ Israel) made its name with automated quoting for freight forwarders. The core scenario: an RFQ email arrives, Wisor parses route, weight, equipment and Incoterm, looks up rates in carrier rate sheets and replies with a structured quote within minutes. Wisor has built a substantial content engine around freight terms (FOB, Incoterms, freight forwarding glossary) that gives the site significant SEO traffic. The company has raised funding and is regularly mentioned in trade press.

Logentic (HQ Rotterdam, founded 2025) is an AI layer for the broader back office. It processes booking emails, reads Bills of Lading, CMR waybills, Air Waybills and commercial invoices, prepares customs declarations (T1, MRN, ICS2 with HS-code suggestions), and writes everything to your existing TMS (CargoWise, Softpak, Descartes). NL customs integration is deep: Portbase, AGS, DMS and NCTS.

The core difference is scope: Wisor is vertically strong on quoting; Logentic is horizontally broader across the back office.

Side-by-side comparison

Dimension	Wisor	Logentic
HQ	Israel	Rotterdam, NL
Core focus	Automated quoting	Broad back office (booking + docs + customs)
RFQ → quote automation	✓ native, deeply specialised	✓ via quote-automation module
Booking-email processing	Gradually expanded	✓ native, core scenario
B/L & CMR extraction	Limited (commercial focus)	✓ native, multi-format
Carrier-rate integrations	Deep, specialised	Via TMS rates
NL customs (Portbase, AGS, DMS, NCTS)	Not native	First-class
HS-code & customs AI	Not primary	✓ HS-code suggestion, dual-use checks
AP automation	Limited	✓ AP flow native
Target FTE	20–500+	15–200
Geography	US, Israel, international	NL, BE, DE
Implementation	2–3 months (rate-sheet onboarding)	2–6 weeks
Pricing	Per-seat / per-volume	Flat monthly fee
Language support	English-primary	Dutch + English

Where Wisor is stronger

Quoting depth. Wisor has invested years in carrier-rate integrations, FAK/spot rate handling, surcharge logic and quote templates. For a forwarder receiving 30–100 RFQs/day, Wisor's specialisation is a tangible edge.
International carrier network. Wisor's rate sources cover global ocean and air carriers; for a globally operating forwarder this is direct value.
Glossary & content marketing. Wisor has a mature freight knowledge base that lands SEO traffic; the product presentation is mature.
Track record. Wisor has been live longer than Logentic, has funding, and visible adoption per trade press.

Where Logentic is stronger

Broader back-office scope. Logentic covers booking processing, document extraction, customs preparation and AP automation in one product. For a forwarder wanting to address multiple pains with one vendor, that's a real saving.
NL customs depth. Portbase, AGS, DMS, NCTS, T1, MRN, ICS2 are first-class scenarios. For 800+ Dutch forwarders and customs brokers in our ICP, that's the difference between "AI helps a bit" and "AI does more than half a junior".
No rate-sheet migration needed. Wisor requires onboarding and maintaining carrier rate sheets. Logentic operates on existing rate tables in your TMS or Excel without migration. For mid-market forwarders that means faster live.
Dutch-language documentation and support. A practical factor for NL operations teams, especially with junior staff.
Implementation speed. 2–6 weeks vs. 2–3 months at Wisor (rate-sheet configuration takes real time).

Honest warning — both have weaknesses

Wisor's weaknesses for NL/EU mid-market: narrower than a full back-office platform; no native NL customs; rate-sheet onboarding takes setup time; per-seat pricing scales poorly for small teams; less visible in NL trade press.

Logentic's weaknesses: younger install base; less specialised quoting engine than Wisor (carrier-rate engines run deeper at Wisor); smaller international presence outside the EU.

In practice: a forwarder with very high RFQ volume and international carrier rates will lean Wisor. A Dutch customs broker or mid-market forwarder with broader back-office scope and CargoWise/Softpak/Portbase will lean Logentic.

Which platform fits which forwarder?

Pick Wisor if…

RFQ volume is your biggest pain
You need a deep quoting engine
International carrier-rate network needed
English-only, US/international
50+ FTE with mature procurement

Pick Logentic if…

You want broader back-office automation
Significant Portbase/customs/Rotterdam volume
Keep current TMS and rate sheets
Dutch-language support important
15–200 FTE, mid-market

Practical: what to ask in a demo

"Run on our real emails." Send 10–20 RFQs and/or booking emails. Include odd formats, scans, multilingual.
"Which carrier rates / TMS / customs systems are native?" Get a list, not "we have APIs".
"How long until the first real quote / shipment is processed end-to-end?" Wisor: rate sheets first. Logentic: existing mailbox + TMS direct.
"Who maintains rules?" Ops or vendor support?
"What do I pay in month 1 vs. month 24?" Onboarding, support, per-transaction.

Conclusion

Wisor is a strong specialist in freight quoting. Logentic is a broader platform for the back office of NL/EU mid-market forwarders and customs brokers, with deep NL customs integration. Both have a place, sometimes side by side at larger companies.

If the only main pain is "we can't quote fast enough", choose Wisor. If the pain is broader — booking processing, documents, customs, AP — and you want NL customs integration, choose Logentic. For the middle ground, see both live on your real data and volumes.

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Bogdan Ivtsjenko is the founder of Logentic. Based on public information about Wisor.ai (website, product pages, press) and internal Logentic knowledge. Reach out on LinkedIn with corrections.